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Showing posts from September, 2023

Practice 1( Capcut's effects)

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 This is the first dancing motion shot we took and did editing usong Canva: we had a group of 3 : Jibran, Myra, Zuha ft; Jarrar We learned how to use cap cut's body visual effects while shooting object in movement.We asked jarrar to show us a dance move and  he chose this.... Then we decided to use capcut's visual effects individually to get hold of this advance editing essential. I understood the concept of body synchronizing 3D visual effects and plan to use it in my music video if it will include such dances or movements.

Music Video Theorists

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 Today I will analyze Music Video Theorists ( based on a theoretical perspective), The music video I am choosing is: Wish you the Best by Lewis Capaldi. Wish you the best   The music revolves around the idea of a person you used to be with and sharing everything about your life with them, and then all of a sudden your life without that person- A friend. The friend here in the music video is the dog- which symbolizes loyalty, sincerity, and love. The artist himself said: " 'I've always been fascinated by the things left unsaid, whether that be in a relationship or a friendship. Narrative Structure: The music video may follow a narrative structure that complements the emotional journey depicted in the song. It could explore themes of love, loss, or personal growth. Aesthetic and Visual Elements: The visual style may be characterized by a mix of melancholy and hope, mirroring the emotional tone of the song. Cinematography may employ a combination of close-ups and wide shots t...

Brainstorming ideas to finalize our song

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  Me and Aiman discussed a few more songs : Are You Satisfied?  : showing an overachiever workaholic prioritizing these accomplishments over relaxation, love, and family and then realizing in the end how lonely she has become. This would be easy to create but the margin of creativity limits. Nothing New : the story revolves around an overachiever, a brilliant student facing a downfall, feeling insecure watching other people replacing her. includes a scene of her celebrating her birthday alone while everyone else is celebrating with the replacing prodigy.  Ribs : The plan for this song was to show the friendship of two girls, with emphasis on lighting. includes a montage portion during the pre-chorus. includes a timelapse of them sitting still while everyone around them moves around. I suggested a storyline of two childhood best friends getting separated for college and with the passage of time grew apart. The main Lead ( a Girl) misses her friend. The music video revolves...

Representation in Music Video

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  Music can be used to reflect current social issues in many ways. For example, musicians and songwriters can create songs that address social issues, such as racism, poverty, climate change, and inequality. Music can also be used to inspire people to take action and create change. Musicians can use their platform to raise awareness about social issues and to encourage others to stand up for what they believe in. By using their music to spread awareness, musicians can be a powerful force in creating positive change in the world. I might represent social issues in my music video and will keep in mind that these issues should be creatively incorporated into my storyline of  my music videos.

Understanding Music Promotion Package

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I researched about the ways in which Music video is promoted to use it for my music video promotion and do better planning in the following ways Define Goals and Audience : We will define the target audience based on the genre, style, and message of the music video. Create Assets : We will gather all the necessary assets for promotion, including the music video itself, promotional images, artist/band bio, social media handles, and any other relevant materials. Craft a Media Release : Write a compelling press release that highlights key features of the music video, such as its concept, production details, release date, and any special features or collaborations. This will be used to pitch the video to media outlets, influencers, and bloggers. Develop a Marketing Strategy : Outline a marketing strategy tailored to the target audience and goals. This may include social media promotion, email marketing, influencer partnerships, advertising campaigns, and PR outreach. Social Media Promotion...

Researching about our music video's genre

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 We want to create a performance mix with a narrative kind of video. That's why we want to find a song with a margin of creativity and a story narrative. I heard multiple songs to find one with a catchy music composition where through editing we could create a good performance video over it. Cradles  I really like this video's beat and the performance of the main character. No body, no crime  ; This song has a story in itself and we planned to create a 3 character story. One girl Este, her friend ( the main character), and Este's husband. The story is cheating of Este's husband which leads to her murder, which is further investigated by Este's friend ( a detective). It would create a spectacular story but the performance factor would be ignored if we will solely focus on the narrative, so we need to find a song where we can implement both. Look what you made me do  ; This can be a both mix of performance and story, as our main character- a girl who got played by a b...

Music Video Genres and Styles

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  There are five main types of music video Genres: 1.  Performance:    This is the most common and old genre of music videos where you will see a band performing on their instruments. Such   music videos can include dancing, lip-syncing, and band members playing their various instruments. It can even be a recording of them playing live in some cases. performance videos are also very easy to make and require skills like dancing, lipsyncing, etc. 2. Narrative:    A narrative-based music video is a music video where the artist is trying to tell some sort of story.  It is essentially a short film   based on the song. Narrative music videos typically include a structure of a beginning, middle, and end.  There are also usually no lip-syncing or musical performances in the video.   3. Concept:   Concept music videos are videos without a storyline and typically have no relevance to the lyrics themselves. Such  music video is usua...

Understanding Music Industry

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 As per my research to create a piece of art you must know how people around you do that art. For this, I planned to first study how music industry works.  Apparently music industry works with tons of partnerships between companies and individuals.   This includes  between companies and individuals on the music creation side (singers, songwriters, and producers), the customer-facing side (streaming platforms, venues, and public performance platforms like radio), and the business side, connecting the two (labels, managers, publicists, Performance Rights Organizations, distributors, booking agents and more). However this overall structure is unified called the "Music Industry",  It can be very confusing: as what may appear to be a single cohesive industry is actually a web of individual parts — sometimes overlapping, other times not.   This means an artist not only needs the talent to succeed but also needs a well-established circle of people who can compose...

Investigating My favorite music video and their Director's style

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 I really liked the "Sub Urban- Cradles" for its cinematography and vivid imagery CRADLES  directed by Andrew Donoho His music videos have amazing lighting and visual effects; as in cradles the dance of the mannequins and the light strings, blurring the difference between reality and imagination. This is one of the strengths of  Andrew Donoho. With strong editing skills, we might be able to recreate this but as his videos are made on a great professional level it might be difficult for us to recreate such immaculate cinematography. BUILD A BI**H  This is another music video directed by him and the use of strong storytelling can be seen here. he brings attention to the objectification of women through metaphoric expressions like designing women actually like dolls that could be customized. I really like this idea of metaphoric expression of narrative and would try to reciprocate if my idea aligns with such representation. However, after watching all these videos, I go...

Understanding A2 Media Coursework

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A2's Media Studies Coursework revolves is divided into two categories: Written Exam                                                        Advanced Portfolio CRITICAL PERSPECTIVE IN MEDIA                PORTFOLIO Includes Media debates and Media ecology             Includes: Music promotion package, Music video and                                                                                                    Digi PAK and CCR too. This Blog will mark our progress in the advanced portfolio. I want to make a piece of exceptional...