This essay reflects upon how my products reflects social group, have challenged multiple conventions, it further discusses, how we created a sense of branding. These branding methods helped us interact with audience and engage with them exclusively. The two main social group represented in our music video are age and gender. Stereotypically girls are shown as more emotional and reliant on other people. Similarly, the social issue of deep emotional attachment to one and then getting abandoned by them, was showcased in our music video but in a friendship bond. The music video shows Haya (The artist) having flashbacks of her valued moments with her friend, describing their deep and intricate bond. Thus, when Haya and her friend become distanced, she is shown to be in deep pain while reminiscing her memories with her friend. We portrayed this social issue of dependence on the peer circle in teenagers as they are shown as easily influenced by their surroundings, in the media like...