Treatment for the Music Video

 

Title: "Ribs"

Genre: Alternative Pop

Concept:

The music video for "Ribs" by Lorde centers around the fleeting nature of youth, nostalgia, and the passage of time. The visual treatment captures the essence of the song, exploring themes of longing, freedom, and the bittersweet moments that define our youth.

Setting:

The video transitions between various settings that reflect the emotional journey of the protagonist, capturing both intimate and expansive scenes. The lighting is moody, with a focus on contrasting shadows to amplify the emotional depth.

Visual Treatment:

1. 0:37 - 0:48:

   • Shots of different-colored lights shining, mirroring the hues of the lyrics.
   • Visuals synchronize with the rhythm of the music.

2. 0:48 - 1:02:

   • Two friends, perhaps a mix of memories and present, lean on each other.
   • They share a moment while listening to music ("Ribs") on a vintage cassette player, capturing the essence of nostalgia.

3. 1:02 - 1:17:

   • Protagonist (haya) sitting on the floor in an unfurnished room.
   • An orbiting shot captures haya's contemplative mood, emphasizing the lyrics' introspective nature.

4. 1:17 - 1:25:

   • Flashback to Haya and her friend sharing a fur shawl and watching a movie.
   • Cutaways to haya performing in a room with ambient blue light.

5. 1:25 - 1:32:

   • Haya sits alone with the fur shawl, watching a movie, feeling the weight of solitude.

6. 1:32 - 1:50:

   • Montage of haya and her friend engaging in different activities, conveying the carefree spirit of youth.

7. 1:50 - 2:02:

   • Bird's-eye view of Haya in bed, tossing and turning, symbolizing the restlessness of growing up.

8. 2:02 - 2:09:

   • Haya sits up in bed, reflecting a moment of realization and the weight of adulting.

9. 2:09 - 2:16:

   • Haya and her friends hold hands, walking on the road, embodying the freedom of youth.

10. 2:16 - 2:22:

    • Haya stands alone on the same street, expressing vulnerability and the solitude that comes with growth.

11. 2:23 - 2:32:

    • Haya sits alone in front of a birthday cake, appearing visibly contemplative.

12. 2:32 - 2:40:

    • Haya and her friend sitting in front of a bookshelf, surrounded by piles of books, signifying shared experiences and intellectual growth.

13. 2:40 - 2:47:

    • Haya picks up her phone and makes a call, hinting at reaching out for connection and understanding.

14. 2:47 - 3:04:

    • Clips of past activities of haya and her friend, cutaways to haya preparing to leave, symbolizing a journey towards independence.

15. 3:04 - 3:10:

    • Haya runs to the door and opens it, representing the courage to embrace change.

16. 3:10 - 3:33:

    • Incorporated performance shots of Haya (in a darkroom, on the road)

17. 3:33 - 3:37:

    • Haya's friend stands in the doorway; they smile and hug, symbolizing a reunion or reconnection.

18. 3:37 - 4:07:

    • Both share a bed, laughing, and having fun, portraying the enduring bonds of friendship.

19. 4:07 - 4:18:

    • Credits and cast roll, concluding the visual narrative.

The video aims to capture the nostalgia and reflective nature of "Ribs" while portraying the journey of the protagonist as she navigates the complexities of youth and the inevitable passage of time.